Invoice Discounting in India: B2B Works, B2C Doesn't
Invoice discounting in India works only in B2B. B2C paths fail due to unit economics and payment culture. Focus on MSMEs selling to large corporates—that's where the margin exists.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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