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Sector Thesis·4 min read·Week 21

Invoice Discounting: Cohort Retention Benchmarks for India

Invoice discounting platforms in India face a retention problem disguised as a growth story. Seed-stage platforms see 40-50% annual churn; Series A winners hit 70%+ retention. The difference isn't product—it's how quickly you solve working capital timing.

ByAmit Tyagi·Fitoor Capital
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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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#invoice-discounting#cohort-retention#SME-lending#India-fintech

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Invoice Discounting: Cohort Retention Benchmarks for India · Aletheia Insights