Invoice Discounting: Community Over Venture in India
Invoice discounting in India is a $15B+ market, mostly unorganized. Venture-backed platforms fail here. Community-led growth through WhatsApp, trade groups, and trust networks works better and scales faster than paid acquisition.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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