Invoice Discounting: Why D2C Fails in India's Credit Market
Invoice discounting in India requires channel distribution, not D2C. Banks and NBFCs control 85% of working capital flow. Direct models collapse on GST verification delays and credit assessment friction.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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