Why Invoice Discounting Founders Hide From Their Families
Invoice discounting is a $2B+ market in India, but founders operate under silent family pressure that shapes every risk decision. Parents see defaults, not cash flow optimization. This tension is invisible in pitch decks but fatal in execution.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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