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Sector Thesis·4 min read·Week 23

K-12 Ed-Tech PMF in India: Real Signals vs False Positives

Finding product-market fit in Indian K-12 ed-tech requires watching unit economics, not user count. Founders mistake high enrollment for retention. Real PMF shows up in specific metrics: <4% monthly churn, teacher adoption >60%, and payment defaults under 8%.

ByAmit Tyagi·Fitoor Capital
Aletheia Insights · Weekly

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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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#k12-edtech#product-market-fit#india-startups#unit-economics

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K-12 Ed-Tech PMF in India: Real Signals vs False Positives · Aletheia Insights