K-12 Ed-Tech PMF in India: Real Signals vs False Positives
Finding product-market fit in Indian K-12 ed-tech requires watching unit economics, not user count. Founders mistake high enrollment for retention. Real PMF shows up in specific metrics: <4% monthly churn, teacher adoption >60%, and payment defaults under 8%.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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