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Sector Thesis·5 min read·Week 25

K-12 Ed-Tech Launch Playbook: Beta to 10K Users in India

K-12 ed-tech in India requires a different launch sequence than consumer apps. Parents, not kids, drive adoption. Pricing must anchor to tuition cost, not arbitrary SaaS models.

ByAmit Tyagi·Fitoor Capital
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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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#k12-edtech#india-startup#product-launch#go-to-market

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K-12 Ed-Tech Launch Playbook: Beta to 10K Users in India · Aletheia Insights