K-12 Ed-Tech PLG: Why Free Tiers Fail, Cohorts Win
K-12 ed-tech free tiers in India convert at 2-3%, not 8-12%. The problem isn't the product. It's that parents decide, not students. Cohort-based free trials aligned to exam calendars convert 4x better.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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