K-12 Ed-Tech: Why Retention Now Beats Acquisition Spend
Indian K-12 ed-tech platforms burned through acquisition budgets during 2020-2022 growth. Now unit economics matter. Companies optimizing for monthly churn—not CAC—are surviving the correction.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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