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Sector Thesis·4 min read·Week 21

LegalTech B2B SaaS in India: ICP, Sales, Pricing, Expansion

LegalTech in India is moving from consumer play to B2B SaaS. The real wedge: mid-market law firms and corporate legal departments drowning in manual work. This playbook covers ICP definition, proven sales motion, margin-friendly pricing, and unit economics that work.

ByAmit Tyagi·Fitoor Capital
Aletheia Insights · Weekly

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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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#legaltech#b2b-saas#india-stack#go-to-market

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LegalTech B2B SaaS in India: ICP, Sales, Pricing, Expansion · Aletheia Insights