Why LegalTech Pricing in India Breaks Western Playbooks
Indian LegalTech faces a pricing paradox: high WTP among corporates, near-zero WTP among SMEs and individuals. Freemium works only if free users generate 8-12% conversion; most fail at 2-3%. Success requires tiered pricing anchored to transaction value, not time.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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