Live Commerce SaaS in India: The B2B Playbook
Live commerce in India will be a $3–5B sector by 2027. The real money isn't in selling to consumers—it's in SaaS infrastructure for sellers, platforms, and networks. We've mapped the ICP, sales motion, pricing, and expansion strategy.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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