Live Commerce B2B: Why Sales Cycles Stay Long in India
Live commerce platforms are growing 40% YoY in India, but B2B sales cycles remain stuck at 4-6 months. Enterprise decision-making inertia, not product-market fit, is the real bottleneck. SMBs are faster but fragmented.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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