Live Commerce D2C vs Channel: India's Cost Reality
Live commerce in India hits ₹3,000 crore in 2024, but D2C and channel strategies have inverse unit economics. D2C requires 40% higher initial capex but 60% better margins. Channel trades margins for reach at 2G speeds.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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