Live Commerce Founders: Stop Drowning in Daily Choices
Live commerce founders in India face 40+ operational decisions daily. Most are reversible. Decision fatigue is eating founder bandwidth faster than unit economics problems. Structured choice architecture cuts cognitive load by 60%.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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