Live Commerce in India: Direct Platforms vs Embedded Plays
India's live commerce market will split between standalone apps and embedded features in existing platforms. The winner depends on distribution density and seller economics. Direct platforms work only if they solve unit economics first.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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