Live Commerce: What VCs Actually Check Before Writing Checks
Live commerce in India is growing 45% YoY but most founders fail due diligence on three metrics: unit economics, creator dependency, and repeat purchase rates. VCs kill deals not on vision but on math.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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