Live Commerce Year 1: Five Habits That Become Unfixable
Live commerce in India will cross $5B GMV by 2026. Founders are making small operational choices in year one—inventory sourcing, creator payment terms, livestream scheduling—that later become impossible to change without losing 40% of supply or demand. The compounding happens silently.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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