Live Commerce in India: Why SMBs Win Before Enterprises
Enterprise live commerce in India faces procurement complexity and slow deployment cycles. SMBs adopt faster, iterate cheaper, and monetize within months. The data shows SMBs are the rational first customer, not enterprises.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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