Live Commerce Founders: Why Your First Hire Breaks You
Live commerce in India crossed ₹2,500 crore in 2023. Founders scaling these businesses hit a wall when they hire their first manager. The shift from operator to delegator kills most.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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