Live Commerce Founders: Mental Health Resources That Actually Exist in India
Live commerce in India hit ₹4,000 crore in 2023. Founders in this space face acute stress: unpredictable algorithm changes, creator dependency, thin margins. Mental health support exists but remains fragmented and poorly marketed to this cohort.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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