When to Pivot in Live Commerce: India's Timing Problem
Live commerce in India has hit unit economics walls, not TAM walls. The pivot decision isn't about belief—it's about three measurable signals: CAC payback, inventory turn, and platform dependency. Most operators miss the timing window by six months.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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