Live Commerce Pricing: Why India's WTP Stays Below $5
Live commerce in India is trapped between freemium abundance and zero monetization. Willingness-to-pay data shows creators expect free platforms while consumers expect free broadcasts. Pricing models that work require seller-side capture, not viewer fees.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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