Live Commerce Year 1: Build Payments, Buy Content, Defer Analytics
Live commerce in India will hit $2.5B GMV by 2025. Success depends on ruthless prioritization: build payment rails first, buy content talent, defer complex attribution. The India Stack makes this timing possible.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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