Live Commerce India: Retention Beats Acquisition Right Now
Live commerce in India is splitting into two paths: acquisition-heavy platforms burning cash, and retention-focused sellers building repeat behavior. Data shows retention leaders own lower churn and higher LTV. The timing window favors retention-first builders.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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