Live Commerce SaaS: Why Services Kill Your Unit Economics
Live commerce in India grew 40% YoY to $2.5B in 2023. Most SaaS entrants fail by sliding into services. We map when this trap is real and how to escape it.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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