Live Commerce Burnout: When Hustle Masks Clinical Depression
Live commerce founders in India face 60-80 hour weeks normalizing mental illness. Burnout patterns differ from typical startup stress. Early signals matter for capital allocation decisions.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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