Why Live Commerce Teams Implode Before Product Launch
Live commerce startups in India face acute team friction at seed stage. Pressure to move fast, unclear role boundaries, and cash burn create conflict before product-market fit arrives. Three warning signs that predict failure.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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