Low-Code No-Code: Why B2C Growth Loops Work Now in India
Low-code platforms are hitting viral adoption in India through referral loops and SMB word-of-mouth. The combination of 1:1 personalization, zero friction onboarding, and WhatsApp-native distribution creates natural k-factors above 1.2. Timing matters: UPI and digital banking scaled first; tools follow.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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