LCNC startups in India: Year 1 habits that become unfixable
India's LCNC market grew 34% YoY to $2.1B by 2023. Early operational choices—template selection, customer segmentation, support patterns—compound into structural problems by year 2. Most founders don't notice until margins collapse.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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