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Sector Thesis·4 min read·Week 21

B2B SaaS for Indian Media: ICP, Sales, Pricing Playbook

Indian media companies spend ₹15,000+ crore annually on tech infrastructure. Most use fragmented, legacy tools. A focused B2B SaaS strategy targeting regional broadcasters and digital-first studios can capture ₹500+ crore TAM within 36 months.

ByAmit Tyagi·Fitoor Capital
Aletheia Insights · Weekly

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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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B2B SaaS for Indian Media: ICP, Sales, Pricing Playbook · Aletheia Insights