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Sector Thesis·3 min read·Week 23

B2B vs B2C in Indian Media: Unit Economics Reality

Name: AletheiaAI
Author: Amit Tyagi

Indian media & entertainment splits cleanly: B2C chases 900M Indians online, B2B serves studios and broadcasters. B2C unit economics collapse below ₹500 ARPU. B2B has 3-year sales cycles but 80%+ margins.

ByAmit Tyagi·Fitoor Capital

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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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#media-entertainment#unit-economics#b2b-vs-b2c#india-startups

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