Why Direct Media Fails in India's Platform Economy
Direct media consumption apps struggle in India because distribution happens inside WhatsApp, YouTube, and Instagram. The trade-off is stark: build brand or reach users. Most choose reach, then vanish.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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