Why Indian M&E founders hide losses from their families
Indian Media & Entertainment startups face a unique constraint: family pressure. Founders routinely hide losses, delay pivots, and make capital decisions based on family expectations rather than unit economics. This invisible burden shapes the entire sector's risk appetite.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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