Finding PMF in Indian Media: Signals vs. Noise
Indian media founders mistake viewership spikes for product-market fit. Real PMF shows in retention rates, creator economics, and willingness to pay. Most fail because they chase scale before unit economics work.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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