Why Media Founders Keep Fundraising Instead of Building
Media founders in India spend 40% of time on fundraising, not product. The anxiety loop—low unit economics, scattered ad spend, uncertain retention—makes capital feel safer than customers. Breaking it requires accepting smaller rounds and obsessing over one metric.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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