India Stack Natives Beat Media Wrappers. Here's Why.
India's media boom is splitting into two businesses: India Stack natives building distribution-first models, and legacy wrappers slapping UPI onto old content plays. Natives win because they own the payment layer. Wrappers lose because they're competing on content, not infrastructure.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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