Medical Devices: B2C Growth Loops India Is Finally Ready For
India's medical device market is $11B but 80% stays institutional. B2C loops are now viable due to UPI, Ayushman Bharat, and rising OOP spend. The next $3B will come from consumers buying directly—not hospitals.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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