Why Freemium Fails Medical Devices in India
India's medical device market shows <2% free-to-paid conversion. Premium upfront pricing outperforms freemium by 3.5x in unit economics. Timing and trust, not price, drive adoption.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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