Medical Devices: Win Niches First, Scale Horizontally After
India's medical device market is $11B but highly fragmented. Founders betting on horizontal plays fail before finding wedges. The winning pattern: dominate one hospital workflow, then expand adjacent.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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