Why Med-Device Founders Double Down on Dying Products
Medical device founders in India often ignore clear market signals and cling to products showing 15-20% annual decline. Sunk costs in regulatory approvals create psychological anchors that override rational pivot decisions. Understanding this trap is critical for investors and founders.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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