White-Label vs Brand: Medical Device Math in India
India's medical device market is $11B today, growing 15% annually. White-label makes sense until you hit ₹50Cr revenue. Beyond that, brand becomes margin protection, not luxury.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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