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Sector Thesis·4 min read·Week 24

Mental Health Tech: The ₹0–₹10Cr ARR Tightrope in India

Name: AletheiaAI
Author: Amit Tyagi

Mental health tech in India faces a brutal unit economics wall between ₹1Cr and ₹10Cr ARR. Success requires shifting from direct-to-consumer to B2B2C, embedding into insurance, and building defensible therapy networks. Most fail because they don't change their go-to-market.

ByAmit Tyagi·Fitoor Capital

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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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#mental-health-tech#india-healthtech#b2b2c-saas#unit-economics

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