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Sector Thesis·4 min read·Week 23

Mental Health Tech in India: B2B Wins, B2C Bleeds

Name: AletheiaAI
Author: Amit Tyagi

B2C mental health apps in India face brutal unit economics: CAC ₹200-400, LTV ₹1,200-2,000, churn above 70%. B2B (corporate, insurance, hospitals) moves faster with 18-24 month sales cycles and defensible margins. The data shows which path survives.

ByAmit Tyagi·Fitoor Capital

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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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#mental-health-tech#b2b-saas#india-startup#unit-economics

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