Mental Health Tech: Why D2C Fails, Channels Win in India
D2C mental health apps in India hit a wall: 85% churn, poor unit economics, zero stickiness. Channel distribution through employers, insurers, and clinics works faster and costs 40% less to acquire users. The India Stack alone doesn't solve the trust problem.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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