Mental Health Tech India: Direct Apps vs Embedded Play
Direct mental health apps in India face high CAC and retention walls. Embedding therapy into existing platforms—fintech, HR, insurance—changes the unit economics entirely. The distribution layer matters more than the product.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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