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Sector Thesis·4 min read·Week 21

Mental Health Tech Launch in India: The Playbook

India's mental health market needs 2.5 million therapists but has 15,000. Product launch requires hyperlocal beta, Indic language design, and regulatory clarity. This playbook covers waitlist mechanics, pricing psychology, and community-driven growth.

ByAmit Tyagi·Fitoor Capital
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Amit Tyagi

Founder, AletheiaAI & GP, Fitoor Capital

Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.

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#mental-health-tech#product-launch#india-startups#telemedicine

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Mental Health Tech Launch in India: The Playbook · Aletheia Insights