Mental Health Tech PLG in India: Free Tier Design Without Burn
Mental health apps in India face a paradox: massive need, tiny conversion rates. PLG works here, but only if free tiers solve specific anxiety triggers and PQL targets therapy-adjacent moments, not just download metrics.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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