Mental Health Tech: Building 70%+ NRR in India
India's mental health tech market faces a fundamental unit economics problem: low willingness-to-pay collides with high CAC. Building sustainable recurring revenue requires choosing between B2B2C insurance bundling, employer subscriptions, or outcome-linked pricing. NRR above 70% remains elusive because retention depends on behavioral change, not habit.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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