Why Indian Mental Health Apps Lose Users After Week Two
Indian mental health startups chase acquisition because stigma makes retention hard. The math doesn't work. Winners will flip: retention first, growth second. It mirrors lending apps' pivot to repeat borrowers.
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Amit Tyagi
Founder, AletheiaAI & GP, Fitoor Capital
Veteran of India's startup ecosystem. Writing about fundraising, investor psychology, and what it takes to build fundable startups in India.
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